Lookin' For That Human Touch: 3 Ways to Elevate Your Product Photography

Written By Emily Corley
 
 

In the world of marketing and advertising, the power of visuals is unmatched. But let's face it - standard product photography can be kind of…uninspiring. So what is it that makes us stop scrolling and go, "Whoa, I want in on that!"?

Is it sleek design, carefully curated colours, perfect lighting? Or perhaps it’s something more elusive - the feeling it evokes? 

This is where the human element works its magic! It's not just about the product itself; it's the emotions, stories, and experiences woven into each image, inviting the audience to be a part of something bigger.

 
 
two people, a woman and a man, both with dark hair and wearing linen. They stand against a brick wall painted with rectangles in muted tones.
 

1. The Art of Storytelling

Visual storytelling is a powerful tool. Through carefully curated scenes and nuanced details, we craft a narrative that speaks volumes. It's not merely about showcasing the product; it's about weaving a story that ties into the audience experience. From wide shots that set the scene, to mid shots that capture the essence, and finally the close-ups that reveal intricate details, each frame unravels a different aspect of the story. We want you to see yourself in that scene, living that life.

 
 

2. Selling that dream

Consumers don't just seek products; they seek possibilities that speak to their needs, wants and desires. By incorporating the human element, we bridge the gap between the product and the consumer's aspirations. It allows us to showcase not just what the product IS but how it fits into their lives—alleviating their pain points and fulfilling their desires.

A woman in sunglasses with brown hair, sitting on a sun lounger next to a variety of essential oils. She is shot from above and there are plants behind her.
 
 

3. Alllllll the feels

Ultimately, good product photography is about more than just the product's features. You don’t just want to know what the product looks like; you want to know how it’ll make you *feel*.

Static product photos can only do so much. Adding the human element allows YOU to step into a scene and get a taste of the lifestyle on show. From a marketing perspective, it allows us to capture and (literally) bring to life the mythology that the brand wants the audience to associate with their product.

 
 

At its core, our approach to advertising and marketing photography revolves around evoking a mood—a feeling that resonates with the audience. It's about crafting a visual narrative that encapsulates the essence of a lifestyle, a vibe, or an emotion that the product embodies. Humans breathe life into the product, becoming the characters in our brand stories.

Ready to sprinkle some visual magic into your brand storytelling?

 
Emily Corley